Shaping the Future of Outsourcing | Execo Edge | Marketing Strategy (2)
3 Essential Marketing Strategies Every IT MSP Must Use to Grow in 2023
Many IT Managed Services Providers (MSPs) struggle with using marketing to grow. And it's not surprising! Because if you search Google for “marketing strategy ideas,” you’ll often get ideas like “post on social media,” “run LinkedIn ads,” or “create content for SEO.” But here’s the problem: None of these are marketing strategies. They are marketing tactics – what we like to call "random acts of marketing." This approach fails to attract and convert leads into sales and can be unsustainable in the long term. Without a solid marketing plan, you risk wasting time and money on tactics that may not work.
5 Step Roadmap to Sustainable B2B Manufacturer Growth in 2023
Between the pandemic and the fear of a recession, these recent years have left many B2B manufacturing companies struggling to grow. Traditional techniques like trade shows and print ads are no longer delivering needed growth. In turn, many manufacturers have turned to new ways to attract and retain customers in order to grow their business, like publishing on social media and email marketing.
The 3 Marketing Strategies Every Manufacturer Needs to Grow
Odds are that your manufacturing business is approaching marketing strategy wrong. And it’s not your fault! If you search Google for “marketing strategy ideas,” you’ll often get ideas like “post on social media,” “run LinkedIn ads,” or “create content for SEO.” Here’s the problem: None of these are marketing strategies. They are marketing tactics. And the #1 reason that manufacturers fail to get ROI on marketing is that they focus on tactics without a clear strategy.
6 Biggest Marketing Mistakes B2B Manufacturers Make
Manufacturers occupy an interesting position in the B2B supply chain. Manufacturers of higher-tech and higher-ticket items in particular face unique challenges: they sell to exacting, demanding buyers. In the past, simply having a great product was often enough to gain traction and grow.
Crafting an Individualized Marketing Plan for Your B2B Company
This article is the sixth and final part of a six-part series exploring the key parts of The Framework from Aspire™. A well-crafted marketing strategy is essential to achieve your business goals in the highly business competitive world. You can increase revenue growth by leveraging strategic planning. The key to success is a marketing plan that is fully customized to meet your specific needs. This article will examine the steps to creating a custom marketing plan for B2B companies that allows them to reach their goals with confidence.