Shaping the Future of Outsourcing | Execo Edge | Manufacturing
Why B2B Manufacturers Must Embrace Digitalization to Thrive Today
As a leader at a B2B manufacturer, have you noticed that even post-pandemic, traditional sales and marketing methods are no longer delivering the growth they used to? If you're seeing this, you're not alone. According to ThomasNet research, B2B manufacturers' top struggle is the digital transformation of sales and marketing. Simply put, your customers are changing, and to continue to thrive, you need to adapt to the digital age.
How to Drive Manufacturing Growth with Customer-Centric Marketing
B2B manufacturing has long relied on traditional sales and marketing approaches. These include networking, print ads, and trade shows. But the market is changing – and quickly. New buyers are entering decision-maker and leadership roles. Those buyers grew up on the internet and have totally different expectations. And as the COVID-19 pandemic put a damper on traditional marketing, these changes only accelerated.
5 Step Roadmap to Sustainable B2B Manufacturer Growth in 2023
Between the pandemic and the fear of a recession, these recent years have left many B2B manufacturing companies struggling to grow. Traditional techniques like trade shows and print ads are no longer delivering needed growth. In turn, many manufacturers have turned to new ways to attract and retain customers in order to grow their business, like publishing on social media and email marketing.
How Manufacturers Can Create Content that Generates Leads
“Content is king.” You may have heard this saying one too many times, but it exists for a reason: Because it’s true. Both your customers and Google like content. And since 71% of B2B transactions start with a Google search, it’s important to keep Google happy!
8 Proven Lead Generation Techniques for Manufacturers in 2023
It’s 2022, with 2023 right around the corner – marketing has come a long way in today’s era of technology. Marketing automation, artificial intelligence (AI), personalization, account based marketing, and more have totally revolutionized the way marketing is done today.