Insights from the front lines of GenAI and real business outcomes.

The Myth of the Unicorn SDR

A lot of founders and sales leaders I talk to are chasing the same ghost. They’re searching for that SDR. The one who can do it all. Someone who can prospect, personalize, sequence, call, email, and book meetings... all while managing Salesforce hygiene, adapting to the latest AI tools, and still hitting quota. We keep writing job descriptions for unicorns, and it’s becoming a problem. The way we’re designing these roles makes it harder (and rarer!) to find people who actually fit them.

• Revenue
• SDR
• Pipeline Generation
• Outbound Sales
• Go-to-Market