Shaping the Future of GenAI-Embedded Services | Execo Edge | Revenue
The Myth of the Unicorn SDR
A lot of founders and sales leaders I talk to are chasing the same ghost. They’re searching for that SDR. The one who can do it all. Someone who can prospect, personalize, sequence, call, email, and book meetings... all while managing Salesforce hygiene, adapting to the latest AI tools, and still hitting quota. We keep writing job descriptions for unicorns, and it’s becoming a problem. The way we’re designing these roles makes it harder (and rarer!) to find people who actually fit them.
How Manufacturers Can Cut Sales Cycles in Half in Today's Market
Capitalize on How the Buying Process Has Changed for Manufacturers B2B manufacturing has historically been among the slowest industries to adapt to technological change. This was true even with high-tech and startup manufacturing companies. Historically, the buying process typically involved lots of sales touches and business development. Trade shows, events, golf outings, nice dinners, and so forth were essential parts of selling.