Shaping the Future of GenAI-Embedded Services | Execo Edge | Outbound Sales
The ‘DIY SDR’ Price Tag: Hidden Costs Most Leaders Miss
“We need more leads. Let’s just build an SDR team in-house. How hard can it be?” At face value, this seems like a rational move: build internally, control outcomes, reduce costs. After all, outbound remains one of the most proven ways to grow pipeline. But beneath the surface, building a DIY SDR function is also one of the most risky plays a GTM leader can make.