Shaping the Future of GenAI-Embedded Services | Execo Edge | Outbound Sales
Speed-to-Pipeline: Why Ramp Time Is the New Competitive Moat
In the six to eight weeks it takes you to hire, onboard, and train one new in-house SDR, your fastest competitor has already booked 12 qualified meetings and is actively working deals. You're a full quarter behind, and the starting gun just fired. This isn’t a hypothetical scenario. This is the new reality of B2B markets. With product cycles shrinking every quarter and GenAI rewriting the rules of engagement, the battleground is no longer just features or price. It's speed.
The ‘DIY SDR’ Price Tag: Hidden Costs Most Leaders Miss
“We need more leads. Let’s just build an SDR team in-house. How hard can it be?” At face value, this seems like a rational move: build internally, control outcomes, reduce costs. After all, outbound remains one of the most proven ways to grow pipeline. But beneath the surface, building a DIY SDR function is also one of the most risky plays a GTM leader can make.