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How AI is Accelerating B2B Change: Lessons from INBOUND 2023

Even if you missed this year's INBOUND 2023 conference, you probably won't be surprised to hear about the topic du jour: Artificial Intelligence (AI). There were, of course, lots of hot takes regarding AI – some more valuable, others intentionally contrarian. However, if you peel back the layers a bit, the real takeaway from INBOUND wasn't about AI itself, but rather the changes coming from it. In particular, the keynote from Yamini Rangan, HubSpot's CEO, stood out to me most. As Rangan pointed out, the past nine months alone have seen more technological innovations than some sectors have in almost a decade!

• Marketing Strategy
• Artificial Intelligence