Shaping the Future of GenAI-Embedded Services | Execo Edge | Lead Generation
The ‘DIY SDR’ Price Tag: Hidden Costs Most Leaders Miss
“We need more leads. Let’s just build an SDR team in-house. How hard can it be?” At face value, this seems like a rational move: build internally, control outcomes, reduce costs. After all, outbound remains one of the most proven ways to grow pipeline. But beneath the surface, building a DIY SDR function is also one of the most risky plays a GTM leader can make.
The Role of Digital Advertising in Driving Growth for B2Bs
The B2B landscape is changing and digital advertising is a key part of this transformation. With Gartner predicting 80% of B2B sales interactions will occur in digital channels by 2025, adapting your business to this shift is critical to your success. If you’re not an expert at navigating through digital marketing channels, it may feel like you’re steering your resources and time off course. That’s why thoughtfully investing in digital advertising can have a powerful impact on your B2B organization’s growth.
LinkedIn Ads vs. Google Ads: Which Platform Should Your B2B Organization Use?
A recent report found 80% of marketers agree marketing has changed more in the last three years than in the last fifty! What does this mean for B2B businesses? Ultimately, it means you can’t just keep doing things the same way you used to. To stand out and meet your buyers’ needs, you have to adapt your approach.
How Manufacturers Can Create Content that Generates Leads
“Content is king.” You may have heard this saying one too many times, but it exists for a reason: Because it’s true. Both your customers and Google like content. And since 71% of B2B transactions start with a Google search, it’s important to keep Google happy!
8 Proven Lead Generation Techniques for Manufacturers in 2023
It’s 2022, with 2023 right around the corner – marketing has come a long way in today’s era of technology. Marketing automation, artificial intelligence (AI), personalization, account based marketing, and more have totally revolutionized the way marketing is done today.