B2B Growth Blog

Insights on marketing and revenue for B2B small-to-midsized businesses.

Shaping the Future of GenAI-Embedded Services | Execo Edge | Artificial Intelligence (AI)

How Innovating with AI Empowers People and Improves Customer Experience

Many organizations today view AI primarily as a tool for automating processes, enhancing efficiency, or even replacing human roles. This narrow perspective misses AI's broader, more powerful potential. At Execo, we have a different take: AI should be used to enable people to work smarter, be more creative, and focus where it truly matters. We see AI as a partner that amplifies human capabilities, eliminates inefficiencies, and drives true innovation in how we deliver services.

How AI is Accelerating B2B Change: Lessons from INBOUND 2023

Even if you missed this year's INBOUND 2023 conference, you probably won't be surprised to hear about the topic du jour: Artificial Intelligence (AI). There were, of course, lots of hot takes regarding AI – some more valuable, others intentionally contrarian. However, if you peel back the layers a bit, the real takeaway from INBOUND wasn't about AI itself, but rather the changes coming from it. In particular, the keynote from Yamini Rangan, HubSpot's CEO, stood out to me most. As Rangan pointed out, the past nine months alone have seen more technological innovations than some sectors have in almost a decade!